AfterPay – MAKE IT HAPPEN for Merchants & Consumers

Amsterdam, Berlin, 1 November 2021 - Shop first, pay later! - AfterPay – MAKE IT HAPPEN for Merchants & Consumers
MAKE IT HAPPEN is what AfterPay is all about. With its new activation campaign, the brand puts their merchants in the spotlight with the roll-out of 10 merchant co-branded campaigns. The objective is to drive traffic to their ecommerce platforms to increase transactions using AfterPay.

MAKE IT HAPPEN - More traffic, more transactions, more delighted customers
AfterPay collaborates with partners like ASOS, Decathlon,, Best Secret and Dress for less, both in the Netherlands and Germany to rollout this new concept. For simplicity and effectiveness, the campaign links directly to the merchant’s e-commerce websites. In this way, AfterPay creates a platform that increases the visibility of the merchant brand among consumers who have a “shop first, pay later” need. In addition, the merchants offer incentives to transact with AfterPay, creating a win/win/win strategy.

The Creative Idea - Make your Wishlists come true
The campaign idea, created in collaboration with Wunderman Thompson (WPP Company), highlights the diversity of AfterPay merchants in eight scenarios. Each of them illustrates that a Wishlist is useless if you do not realize it. The absurd and funny situations make it clear that AfterPay is the payment solution to ‘MAKE IT HAPPEN’ for consumers, while supporting merchants in increasing their number of transactions. More than 60% of consumers keep wishlists of what they want to buy. And AfterPay’s flexible payment options lift barriers to make these wishlists come true.

A robust multi-media plan
The new campaign will run during Peak Season in the Netherlands and Germany. The multi-media plan will include YouTube, Instagram, Facebook, and Pinterest and additionally build on the relationship with RTL to utilize advanced TV and online VOD placements for greater reach and effectiveness. In the Netherlands, the merchant specific campaigns will be supported by TV media on all RTL channels.

“I am excited to launch the MAKE IT HAPPEN Campaign Platform and to work together with our fantastic Merchants and Partners to drive combined success and enable growth together.”, says Nikki Constantine, Director of Marketing & Brand at AfterPay.

Download the press release here